The 10th UNWTO/PATA Forum on Tourism Trends and Outlook

Date

20 October 2016 - 22 October 2016

Guilin
China

Image result for Guilin
 
We are pleased to inform you that at the gracious invitation of the People’s Government of Guilin of China, the World Tourism Organisation (UNWTO) and the Pacific Asia Travel Association (PATA) are organizing the 10th UNWTO/PATA Forum on Tourism Trends and Outlook scheduled to be held in Guilin, China from 20-22 October 2016.  This year´s forum will be the 10th anniversary, organized under the theme of "Tourism 10:10 - Looking back to look forward".
 
The Guilin Forum provides an annual Pan-Asia-Pacific platform for policy makers, senior officials, researchers and industry representatives to take stock of global & regional trends and to better understand their potential impacts on tourism. The event, under the joint umbrella of the UNWTO and PATA, will allow participants to share information, analyse the current tourism situation and map out the next course of action for the future.

In conjunction with the 2016 10th Guilin Forum, the 5th Annual Conference of UNWTO Sustainable Tourism Observatories in China will also be held in Guilin on 20 and 21 October. If you are interested in attending the Annual Conference, please click here for more details.


Presentations to be downloaded

Day One: 20 October 2016

10:10-11:40 Looking Back a Decade         

Keynote: Sustainable Tourism Development through Transformation

Pansy Ho, Vice-Chairman and Secretary-General, Global Tourism Economic Forum

•A Decade of World Tourism

John Kester, Director of Tourism Market Trends Programme, UNWTO

Commitments to Theory and Practice: China Tourism Research Review and Prospects

Dai Bin, President of China Tourism Academy

•Tourism Trends and Outlook: A Review and Summary of thr Guilin Forum

PANG Tiejian, Investigator, Guilin Municipal Commission of Tourism Development 

 

14:00-16:00 The Future of Tourism          

•Demographical Research on Travel Behaviour and Key Online Booking Patterns

Helena Egan, Director of International Relations, TripAdvisor

The Future of Tourism

Jean-Claude Baumgarten, Chairman, Crewe Associates

•The Travelr of the Future

Lukáš Nevosád, Co-founder and CEO, Tripomatic

•The Future of Tourism

Duncan Horton, CEO, Travel Weekly Group            

•Continuity and Change in Tourism

Geoffrey Wall, Professor, University of Waterloo, Canada 

 

16:30–18:00        Sustainable Development through Tourism

•UNWTO Sustainable Tourism Observatories

Bao Jigang, Dean and Professor, School of Tourism Management, Sun Yat-sen University, China

•UN Year of Sustainable Tourism for Development

Dirk Glaesser, Director of Sustainable Development of Tourism, UNWTO

•Strategies and Applications for Sustainable Tourism in Mega Cities             

Chulwon Kim, Professor, Kyung Hee University, Korea, and Editor-in-Chief, UNWTO Asia-Pacific Newsletter

 

Day Two: 21 October 2016

09:00-09:30         Keynote Speech

Keynote: My Travels in China and Asia – Looking Back Over 50 Years and Forward into the Future

•Tony Wheeler, Founder of Lonely Planet  

 

09:30–11:00        Trends and Outlook 2016-2017

•Updates on Latest Trends and Outlook

John Kester, Director of Tourism Market Trends Programme, UNWTO

•Asia Pacific State of Play

John Koldowski, Special Advisor to PATA

•Tourism Trends and Emerging Issue

Haiyan Song, Associate Dean and Chair Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University

•Chinese Travel Market – Trends and Outlook 2016-2017            

Eduardo Santander, Executive Director, European Travel Commission (ETC)  

 

11:15–12:45        Travolution through Innovation

•How are Millennials Influencing Marketing and Product Development in Tourism?            

Peter Jordan, Senior Tourism Analyst, Toposophy

•The Era of Personalisation

Mario Hardy, CEO, PATA

Six New Needs-based Traveller Typologies

Helena Egan, Director of International Relations, TripAdvisor

 

14:00–15:30 Tomorrow’s Professionals: Opportunities and Challenges for the Coming Decade

•Tomorrow’s Professionals in the Tourism Workforce – “Yes We Care!”              

Leonie Bowles, Project Officer, Ecotourism Australia  

•The Ways of Becoming a Future Hotelier

Kristina Braun, School of Hotel and Tourism Management, The Hong Kong Polytechnic University

•Technology in Millennials' Travel            

WANG Shuo, School of Hospitality Management, Beijing International Studies University, Beijing, China

•What is an Opportunity and/or Challenge? A Northeast Asia LCC’s Perspective

Moon Youlrim, Commercial Planning & Government Affairs Team, Jeju Air, Korea

 

15:45–17:15        Inclusive Tourism and Community Development in Guilin

Female Participation in Rural Community Tourism: Towards Inclusive Growth through Rural Tourism             

XU Hong, Professor of Tourism, Nankai University, Tianjin, China

Inclusive Tourism and Poverty Alleviation in Guilin

•Ian Hamlinton, Yangshuo Secret Garden, Guilin, China

All-inclusive tourism in Guilin

Huang Dadong, President, Guilin Tianyuan International Travel Service Co., Ltd. 

Inclusive Tourism and Poverty Alleviation in Guilin

Jia Yunfeng, D & J Global Communications

 


 

Please refer to the presentations of the previous nine editions of the Forum via the link:

http://asiapacific.unwto.org/event/9th-unwtopata-forum-tourism-trends-an...

 


Forum Coordinators from UNWTO

Baeho Kim Mr. (Barry)
Senior Officer Tourism Market Trends Programme
World Tourism Organization (UNWTO)
Capitán Haya 42, Madrid 28020, Spain
Tel: +34 91 567 8100 (ext.205)
Fax: +34 91 571 37 33
Email: bkim@unwto.org
 
Yang LI (Mr.)
Regional Programme for Asia and the Pacific
World Tourism Organization (UNWTO)
Capitán Haya 42, Madrid 28020, Spain
Tel: +34 62 807 99 60
Fax: +34 91 571 37 33
Email: asia@unwto.org