25 October 2018 - 27 October 2018


We are pleased to inform you that at the gracious invitation of the People’s Government of Guilin of China, the World Tourism Organization (UNWTO) and the Pacific Asia Travel Association (PATA) are organizing the 12th UNWTO/PATA Forum on Tourism Trends and Outlook scheduled to be held in Guilin, China from 25-27 October 2018. The Forum will be organised again in collaboration with The Hong Kong Polytechnic University and also will be organized under the theme of "THE FUTURE OF TOURISM: Road to 2030".  
The forum has been successfully held eleven times previously in Guilin. Our aim in staging such a forum is to provide an annual Pan-Asia-Pacific platform for policymakers, senior officials, researchers and industry representatives to take stock of global and regional trends and to better understand their potential impacts on tourism development. The event, under the joint umbrella of UNWTO and PATA, will allow participants to share information, analyse current situations, and map out the course of action for the future.  Overarched under the theme of “The Future of Tourism – Road to 2030”, this year’s forum aims to deliver on the following objectives:
- To explore and identify major global trends and issues that will affect the future of tourism as a development agenda in a destination society or community,
- To analyse trends, issues and challenges so as to offer prospects for its future development in a destination economy
- To facilitate dialogues and knowledge exchange amongst industry practitioners, policymakers and academics so as to promote tourism as an instrument for achieving sustainable development goals.
The event, under the joint umbrella of the UNWTO and PATA, will allow participants to share information, analyse the current tourism situation and map out the next course of action for the future.