Activities of the UNWTO/Chimelong Initiative

Five areas of work integrate the activities of the UNWTO/Chimelong initiative that aims at capitalizing on wildlife conservation as a major asset of tourism development:

  • A Media Award on Wildlife and Sustainable Tourism

With a Jury composed of UNWTO, CITES (the Convention on International Trade in Endangered Species of Wild Fauna and Flora), UN Environment and Lonely Planet, the Media Award aims at:

  • Recognizing the work of journalists who cover wildlife and sustainable tourism and who raise awareness on that topic;
  • Raising awareness of initiatives tackling wildlife conservation and sustainable tourism;
  • Identifying committed media addressing wildlife conservation and sustainable tourism; and
  • Showcasing good cases of reporting on sustainable tourism and wildlife-related themes.


Are you a journalist and want to participate? Read the Terms and Conditions about how to participate and send us the Application Form together with the required documents before 15th July 2018.

Terms and Conditions:


Fill the application form below and send it together with the rest of documents to


Download the Brochure of the Media Award:


Contact us for any questions or query: 

  • Capacity building of tourism administrations and the media to enable these relevant stakeholders to advance the global cause of wildlife protection and conservation


  • Advocacy efforts in order to engage key parties and to raise awareness on wildlife protection and conservation 

  • Promotion of research to identify challenges and solutions


  • Talent development in order to create a new generation of experts on this theme